Doctor of Commerce
(Kobe University)

Title

Professor of Marketing

Specialized Fields

Global Marketing, Distribution Systems, Strategy and Management of MNEs, Digital Transformation and Digital Marketing.

Fields of Interest

Specializes in marketing and distribution systems theory, global marketing management, and multinational firm strategy and behavior.
The research interests include studies on global competition, digital transformation, marketing innovation, omni-channel retailing,supply chain resilienceand and the behavior of MNEs in China.

Details of Research Achievement