Doctor of Commerce
Professor of Marketing
Global Marketing, Distribution Systems, Strategy and Management of MNEs, Digital Transformation and Digital Marketing.
Fields of Interest
Specializes in marketing and distribution systems theory, global marketing management, and multinational firm strategy and behavior.
The research interests include studies on global competition, digital transformation, marketing innovation, omni-channel retailing,supply chain resilienceand and the behavior of MNEs in China.
Details of Research Achievement
- Directory of Researchers Page of Kobe University：https://kuid-rm-web.ofc.kobe-u.ac.jp/profile/ja.a1bfd0a8d32317d0520e17560c007669.html