Doctor of Commerce
(Kobe University)

Title

Professor of Marketing

Abstract of Research and Education

Chieko Minami is a professor of Marketing at the Graduate School of Business Administration at Kobe University. She obtained a MA in communication from Michigan State University and a doctorate in commerce from Kobe University.
Her current research interests include organizational behavior in retail companies, digital transformation in retailing, and manufacturer’s servitization in industrial marketing.
She provides research supervision through introducing research project opportunities to students. Survey research method and multi-site case studies are mainly used as research approach.

Details of Research Achievement