Doctor of Commerce
(Kobe University)


Professor of Marketing

Specialized Fields

Marketing, Distribution Systems

Fields of Interest

Relationship Marketing, CRM, Business Marketing, Service Innovation

Current Research

  • “The effect of cross-channel integration on cost efficiency”, (co-authored with Takumi Tagashira), Journal of Interactive Marketing, Vol.47, pp.68-83, 2019
  • “Special issue on evolution of marketing channels in Japan (editorial comments)”, Journal of Marketing Channels, Vol.25(4), pp.171-172, 2018
  • “Social influence on innovation resistance in internet banking services”, (co-authored with Matsuo Makoto, Takuya Matsuyama), Journal of Retailing and Consumer Services, Vol.45, pp.42-51 Nov., 2018
  • “The effects of online and offline information sources on multiple store patronage”, (co-authored with Takumi Tagashira), Australasian Journal of Marketing, 24(2), 2016
  • “Information Transparency in SME Network Relationships: Evidence from a Japanese Hosiery Firm”, International Journal of Logistics Research and Application ,Vol.15, No.6, pp.405-423, 2012 (co-authored with Kenichi Nishioka, John Dawson)
  • “Value Creation in Reciprocal Process of Solutions”, JOMS (The Journal of Japanese Operations Management and Strategy) , Vol. 3, No.1, 2012 (co-authored with Kenichi Nishioka)
  • “When the Best Packaging Is No Packaging,” International Commerce Review, Vol.9. No.1-2, pp.58-65, 2010 (co-authored with Davide Pellegrini, Munehiko Itoh)
  • “The New Roles of Call Centres for Manufacturers”, The Marketing Review, Vol.9, No.2, pp.115-126, 2009
  • “The CRM process in retail and service sector firms in Japan: Loyalty development and financial return.”, Journal of Retailing and Consumer Services,Vol.15(5), pp.375-385, 2008(co-authored with John Dawson)