Doctor of Commerce
(Kobe University)

Title

Professor of Marketing

Specialized Fields

Marketing

Fields of Interest

For modern companies, the key marketing challenges can be summarized as follows: improving “sensitivity” to changes in the world; enhancing “learning ” to apply lessons from both successes and failures to future endeavors; strengthening “communication” to convey the appeal of products, services, and projects; and developing “resonance” to turn chance encounters into strategic opportunities. We are working to uncover and advocate for the practical knowledge needed to achieve these goals, with a focus on the field of marketing.

Details of Research Achievement