Doctor of Business Administration
(Kobe University)


Associate Professor of Marketing

Specialized Fields


Fields of Interest

Marketing, Retail Marketing, Service Marketing

Current Research

  • “Potential role of frugal innovation for diffusing energy management system in Japan”, in S. Buse and R. Tiwari (eds.), Managing Innovation in a Global and Digital World: Meeting Societal Challenges and Enhancing Competitiveness, Wiesbaden, Springer Gabler. 2019. (Co-authored with Rajnish Tiwari and Stephan Buse)
  • “Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance,” Journal of Retailing and Consumer Services, 2018, Vol.45, pp.81-91. (Co-authored with Yuji Sakagawa)
  • “Waiting in exit-stage operations: Expectation for self-checkout systems and overall satisfaction,” Journal of Marketing Channels, 2016, Vol.23(4), 241-254. (Co-authored with Kenichi Nishioka)
  • “Store information processing in IT based retail merchandising,” Journal of Marketing Trends, 2013, Vol.2(1-2), pp.65-72.