Doctor of Commerce
(Kobe University)


Associate Professor of Marketing

Abstract of Research and Education

Takumi Tagashira is an Associate Professor of Marketing at Kobe University, Japan. He earned his Ph.D. from Kobe University. His research interests include retailing, omnichannel management, and consumer social media usage. He has published papers in several academic journals, including the Journal of Interactive Marketing, Marketing Letters, and the Journal of Business Research.
He teaches courses on ‘Distribution Systems’ and ‘Business Data Analysis (Marketing)’ at the undergraduate level. Additionally, he provides research supervision for postgraduate students.

Message for students
I am passionate about exploring the marketing phenomenon and its impact on firm performance and consumer behavior. In my courses, I strive to foster an interactive and engaging learning environment where students are encouraged to think critically and apply theoretical and analytical knowledge to real-world challenges. I look forward to guiding and collaborating with the next generation of marketers and researchers as we navigate the complexities of the digital era together.

Details of Research Achievement