Doctor of Commerce
(Kobe University)
教員のメールアドレス(画像)

Title

Associate Professor of Marketing

Abstract of Research and Education

Takumi Tagashira is an Associate Professor of Marketing at Kobe University in Japan. He earned his Ph.D. from Kobe University. His research focuses on understanding marketing phenomena through quantitative empirical analysis, with particular interests in retailing, omnichannel management, and business-to-business transactions. His work has been published in academic journals such as the Journal of Interactive Marketing, Marketing Letters, and the Journal of Business Research.

At the undergraduate level, he teaches courses on “Distribution Systems” and “Data Analysis for Management (Marketing).” At the graduate level, he teaches “Causal Inference in Marketing” and supervises graduate students’ research.

Message for students
I am passionate about investigating marketing phenomena through quantitative empirical analysis, particularly the factors that influence firm performance and other outcomes. In my courses, I strive to create an interactive and engaging learning environment that encourages students to think critically and apply theoretical knowledge and analytical skills to questions in marketing. I particularly welcome students who are interested in pursuing rigorous academic research and motivated to develop their skills in theoretical reasoning and empirical analysis.

Details of Research Achievement