Doctor of Commerce
（Keio University）

Title

Associate Professor of Marketing

Abstract of Research and Education

My major is marketing channel theory. The word “channel” means a route that delivers products from manufacturers to users (consumers). How should a manufacturer design this route through which products flow? How should a firm coordinate behavior among the various players involved in distributing products (i.e., manufacturers, distributors, platformers, etc.)? The mission of marketing channel theory is to consider these issues from the perspective of individual firm’s marketing.
I am in charge of the “Marketing Management” course at the undergraduate level, and the “Marketing”, “Advanced Marketing”, and seminars at the graduate level. As an instructor, I try to enhance students’ abilities to 1) “discover, extract, and formulate” problems facing society, companies, and consumers, and 2) derive “answers” to these issues based on theories and data.

Details of Research Achievement