KIMAP Research Seminarを開催します

11月14日（木）に、KIMAP Research Seminar「Reconsidering the (co)creation of value: a critical review of product, service and customer dominant logics」を開催します。
ご興味のある先生方や院生の皆様におかれましては、11月13日（水）までに下記URLよりご登録頂きますようお願いいたします。

日時

2024年11月14日（木）15：10～16：40

講演者

Dr. Meindert Flikkema
(Full Professor, School of Business and Economics, Management and Organisation, Vrije Universiteit Amsterdam)

タイトル

Reconsidering the (co)creation of value: a critical review of product, service and customer dominant logics

講演者の紹介

Meindert Flikkema ⽒はビジネス戦略分野への貢献で知られる著名な研究者であり、特に中⼩企業（SME）における持続可能なイノベーションに焦点を当てています。彼の研究は、資源利⽤メカニズム、知的財産権、イノベーション戦略の相互作⽤を探求しています。
Research Policy and Technovation, Business Strategy and the Environment and Journal of Cleaner Productionなどの著名な学術誌に数多くの論⽂を発表しています。彼の研究は、持続可能なイノベーションの複雑な課題に取り組む中⼩企業に貴重な指針を提供し、理論的な洞察と実⽤的な影響を結びつけることを⽬的としています。

概要

In the research seminar at Kobe University on November 14th 2024, I will argue that value should be understood as a dynamic attribution of service for both customers and suppliers, rather than as a (co)created, intangible product—a perspective widely accepted in both academic and practical contexts. This argument lays the groundwork for the development of a Value Dominant Logic (VDL), which departs from the established frameworks of Product Dominant Logic (PDL) and Service Dominant Logic (SDL). VDL conceptualizes every economic actor primarily as a customer, each of whom seeks to establish, sustain, enhance, or replace systems for which they feel responsibility. Accordingly, value is always “value-for-asystem,” inherently relational and manifesting through interconnections within the system. This understanding challenges SDLʼs central claim that the value of a product or service is necessarily experienced in-use.
In the seminar, I will introduce and critically examine five fundamental axioms of VDL, contrasting them with those of SDL. This comparison reveals that SDL aligns more closely with PDL than previously recognized, which in turn helps explain the rise of alternative logics such as Service Logic (SL) and Customer Dominant Logic (CDL) within service and marketing scholarship. However, these newer logics still maintain the assumption that value is accumulated through (co)creation or formation processes. VDL rejects this premise while remaining rooted in the service-oriented thinking of SDL, without allowing it to dominate the VDL framework.

会場

神戸大学大学院経営学研究科中会議室（六甲台第3学舎1階）

開催方法

対面開催

参加申込方法

11月13日（水）までに下記URLよりお申し込みください。
https://docs.google.com/forms/d/1fTdQcTcA4QP7FnpnVB4FYBkMr77dIMQ2LWxawHIFOFY/edit

言語

英語

主催

KIMAP Research Seminar

対象

神戸大学教員・大学院生（KIMAP生を含む）・卒業生